Tuesday, April 10, 2012

Does Hubspot bring your whole marketing world together? Let’s find out


For the next month I’m going to demo their software and tell you what I think.

If you are into inbound marketing and social media, you probably have heard of Hubspot.

Hubspot produces an all-in-one marketing software kit that enables you to manage your SEO, multichannel analytics, lead nurturing and much more. In their words: HubSpot brings your whole marketing world together in one powerful, integrated system.

The company is also one of the most respected and my favorite online resource for marketing and communications tips and reports, in addition to being very generous in sharing their insight and knowledge.



As an avid reader of their content and reports, I thought it might be interesting to demo their software and find out what it’s all about. If the software is as good as their insight, I’ve got clients that will certainly benefit from it.

And anyway, they allow you to try it free for 30 days, so why not try?



For the next month, I’ll blog as often as possible about my test. I’ll try to give you as much insight as I can: from how it works, the reports, the ease of use…to how good their online help is (if needed).

I’m probably the perfect guinea pig for this.

I’ve been working in marketing forever, but not so much on the analytical side – so I’ll be learning too.  Together, we’ll at least discover the software’s usability and dummy quotient.I’ll use it when I blog, so we’ll really see how well it functions there too.

This should be interesting. Stand by. I’m going to push download now.

About Andrew Singer

I provide communications and inbound marketing services to a wide variety of international companies, ranging from hi-tech firms like Siemens and TrackMan to more mainstream clients like Carlsberg, Coloplast, Novo Nordisk and the World Youth and Student Travel Conference. Check out examples of my work on my website www.andrewsinger.dk or online portfolio.

3 comments:

  1. Andrew, I am very excited about your project and am looking forward to following your findings. I too am an eager reader of Hubspots blogs and publications and I have considered the free trial many times. Particularly I am interested in the marketing volume it takes to make hubspot relevant. How large campaigns, which complexity in activities and so on.

    I work for a smaller sales company and have a few simple campaigns running every month. I would however love to be able to do the tracking and measuring Hubspot can be used for.

    I look forward to hear about everything you can report.

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    Replies
    1. Thanks Sarah. I'm hoping it will be interesting and productive as well.

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  2. The online and digital media industry has been welcomed by billions of people across the world for its ease of access and convenience of location..

    digital marketing agency & inbound marketing services

    ReplyDelete